Malene MadsenCEO & Co-founder

From Reactive to Proactive: The Future of Data-Driven HR

• The talk will focus on the shift from a reactive to a proactive, data-driven approach in HR.
• It will emphasize how predictive analytics and AI can help organizations foresee and prevent stress, absenteeism, and talent loss before they become critical issues.
• The presentation will include my personal journey, how Woba was founded based on research in work psychology, and real-world case studies demonstrating the impact of a proactive HR approach.
• Attendees will gain practical insights on leveraging data to drive workplace well-being and business success.

Malene Madsen is the CEO & Co-founder of Woba, an award-winning HR tech platform helping organizations predict and prevent stress, absenteeism, and talent loss through AI-driven insights. With a background in work psychology, Malene has spent years researching workplace well-being and the financial impact of proactive HR strategies. In 2016, she co-founded Woba to revolutionize how companies manage employee engagement and health, making HR data actionable. She is a passionate advocate for responsible AI, proactive leadership, and creating healthier workplaces. In 2024, she won the prestigious DI Digital Prize, presented by H.M. The King of Denmark, recognizing Woba as one of Denmark’s most innovative tech companies on improving work related health and well-being.